THE ASK:

Victory Park is a Dallas neighborhood home to the American Airlines Center (AAC), along with a variety of restaurants, bars, and shopping. They came to us looking for ways to drive more foot traffic to the surrounding businesses during the week and on days when there aren’t games or events at the AAC.

MY ROLE:

As the Social Lead for Victory Park, I oversee content calendar development, shot list planning, content creation, and monthly reporting. Each month, my team and I travel to Dallas to capture content at the different businesses.