WORK EXPERIENCE

BALCOM AGENCY

Social Media Art Director March 2026 - Present

• Conducted a comprehensive audit and evaluation of Balcom Agency’s social media process, using findings to     streamline workflows for internal and external social clients.

• Produced a high-volume of short-form videos for existing social clients, improving overall production quality and  client satisfaction.

• Owned end-to-end social media operations, including content calendar development, production, strategy, publishing, and performance reporting.

AGENCY HABITAT

Social Media Art Director Jan 2026 - March 2026

• Increased organic interactions by 110% within the first 30 days of managing Revision Skincare’s Instagram, followed by a 77% increase in organic reach and 53% increase in organic views.

• Owned overall social strategy, content planning, and day-to-day account management across clients.

• Led monthly content calendar development, shot list planning, and cross-functional collaboration with Content Creators.

• Oversaw content quality and wrote captions optimized for platform performance and SEO. Reviewed and approved assets prior to client delivery.

• Managed client communication and performance reporting, translating insights into actionable strategy adjustments.

Content Creator | Social Media Coordinator

May 2024 - Present

• Served as the social media lead for multiple brand accounts, executing strategy and content creation to consistently meet and exceed KPIs.

• Produced and published 25+ pieces of short-form content monthly across Instagram and TikTok using CapCut and Adobe Premiere Pro.

• Developed comprehensive monthly analytics reports leveraging Sprinklr and Meta Business Suite, using insights to optimize performance based on trends and algorithm updates.

• Mentored content creation interns by training them in best practices for content development, reporting, and overall social media management.

Social Media Intern

February 2024 - April 2024

• Developed and managed monthly social content calendars while collaborating with creative and account service teams to create deliverables.

• Managed day-to-day community management, scheduling and social listening using Sprinklr and Later.com for a variety of social media clients.

• Produced short-form video content on Instagram and TikTok for clients in retail, restaurant, and financial industries.

Content Creator Intern

June 2023 - August 2023

• Increased viewership on TikTok by 260%, coupled with a 335% surge in likes by posting regularly and monitoring emerging trends.

• Initiated plan with VP of Agency Habitat and President of Lowtown Studios to revitalize Lowtown Studio’s dormant TikTok account.

• Developed the organic social strategy and crafted engaging short-form video content for Fort Worth Botanic Garden.

• Captured social content and BTS for Pei Wei, Lowtown Studios, Doc’s Records, Defender Outdoors, and more.

THE UNIVERSITY OF OKLAHOMA SCHOOL OF DANCE

The University of Oklahoma School of Dance | August 2023 - February 2024

• Created film and photography content; grew Instagram engagement by 4,000% in first month, exceeding KPI benchmarks.

• Developed new management strategy for all School of Dance social media accounts.

• Coordinated paid posts for Pointe Magazine to promote the school and summer intensive.

• Established a social media strategy tailored to the recruitment of high-level ballet students internationally.

• Boosted brand visibility and audience engagement across multiple platforms, such as Instagram and Facebook.

SKILLS

TikTok, Instagram, LinkedIn, Facebook

Social media marketing & strategy

Community management

Content creation

The University of Oklahoma

B.F.A. Ballet Performance

Dean’s and President’s Honor Roll