EXPERIENCE

EXPERIENCE

WORK EXPERIENCE

AGENCY HABITAT

Content Creator | Social Media Coordinator

May 2024 - Present

  • Serve as the social media lead for multiple accounts, driving content creation and strategy to consistently meet and exceed KPIs

  • Create detailed monthly analytics reports using data from Sprinklr and Meta Business Suite, and continuously refine strategies based on report findings, platform trends, and algorithm updates

  • Mentor content creation interns, guiding them on best practices and training them in content creation, reporting, and social media management

Social Media Intern

February 2024 - April 2024

  • Developed and managed monthly social content calendars while collaborating with creative and account service teams to create deliverables

  • Managed day-to-day community management, scheduling and social listening using Sprinklr and Later.com for a variety of social media clients

  • Produced short-form video content on Instagram and TikTok for clients in retail, restaurant, and financial industries

Content Creator Intern

June 2023 - August 2023

  • Increased viewership on TikTok by 260%, coupled with a 335% surge in likes by posting regularly and monitoring emerging trends

  • Initiated plan with VP of Agency Habitat and President of Lowtown Studios to revitalize Lowtown Studio’s dormant TikTok account

  • Developed the organic social strategy and crafted engaging short-form video content for Fort Worth Botanic Garden

  • Captured social content and BTS for Pei Wei, Lowtown Studios, Doc’s Records, Defender Outdoors, and more

THE UNIVERSITY OF OKLAHOMA SCHOOL OF DANCE

The University of Oklahoma School of Dance | August 2023 - February 2024

  • Created film and photography content; grew Instagram engagement by 4,000% in first month, exceeding KPI benchmarks

  • Developed new management strategy for all School of Dance social media accounts

  • Coordinated paid posts for Pointe Magazine to promote the school and summer intensive

  • Established a social media strategy tailored to the recruitment of high-level ballet students internationally

  • Boosted brand visibility and audience engagement across multiple platforms, such as Instagram and Facebook

SKILLS

Social media strategy

TikTok, Instagram, LinkedIn, Facebook, Pinterest

Adobe Creative Suite

Social media copywriting

Community management

EDUCATION

The University of Oklahoma

B.A. Journalism Advertising

Dean’s and President’s Honor Roll

The University of Oklahoma

B.F.A. Ballet Performance

Dean’s and President’s Honor Roll